Brand deals are income.They are not a business yet.
A rate card in a DM, an invoice nobody has paid, and a whole audience you have never sold anything of your own to. Ripe Pulp is where the deals, the media kit, the store and the list all live in one account.
What today looks like
Your rate card lives in a DM.
Every deal starts from nothing: what a post costs, what a story costs, what you delivered last time. The brand has a process. You have a chat history and a good memory.
You are paid when they get round to it.
The work went out on the agreed day. Net-30 turns into net-60, and getting your own money becomes an email you have to make sound friendly.
The campaign ends and the income ends with it.
Ten posts, ten payments, and nothing still earning next month. Reach is rented — the day you stop posting, the business stops too.
What you would actually run here
A media kit that is a page, not a PDF
Your formats, your rates, your past work and your numbers on your own domain. One link that is always current, instead of a PDF from March that you attach and hope.
Deals where the money is already funded
A brand funds an escrowed deal before you make anything, and you are paid on delivery. Our fee is charged to the brand on top of what you agreed — not taken out of it — and a deal you merely track in your pipeline costs nothing at all.
Something of your own to sell between campaigns
A membership, a preset pack, a course, a paid community, an hour of your time. The audience a brand rents for a week is one you can sell to every month.
The list is yours, not the app's
Every buyer, member and subscriber is a contact you can export, segment and email. A change to somebody else's algorithm becomes a bad week rather than the end of the business.
And instead of the usual answer
The usual answer is an agency, a spreadsheet and a link tool — and none of the three leaves you owning anything.
| What people use today | What changes here |
|---|---|
| An agency or a marketplace that brokers the deal | You keep the relationship and the brand's contact details. We hold the money for a deal you have already agreed; we do not stand between you and the person who wants to work with you. |
| A discovery database that lists you to brands | Not what this is, and we would rather say so. Your media kit is a page you send to people you chose. Nobody is sold access to your profile. |
| A link tool, plus invoicing, plus somewhere to host a course | One login, one customer record and one payout account — so a deal, a product sale and a refund all land in the same place and in the same report. |
Compared by category rather than by brand, on purpose: other products change their prices and their features without telling us, and a stale claim next to somebody's name helps nobody. Everything claimed about Ripe Pulp is on the pricing page.
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